Project History

Landmarks commissioned Ben Rubin to create a project for the university’s public art collection in association with construction of the College of Communication’s Belo Center for New Media. Rubin’s new media installation, And That’s The Way It Is, was unveiled in April 2012 at the dedication of the Walter Cronkite Plaza in honor of Walter Cronkite. And That’s The Way It Is consists of an evolving stream of text vignettes projected on the southern façade of the CMA building.

Rubin’s piece introduces the first work of art from the electronic arts movement to the university campus. To produce the piece, Rubin designed a digital interface that selects paired sets of words and phrases mined from both live television news and historical CBS Evening News broadcasts from the Walter Cronkite era.

The project was funded through the College of Communication’s capital improvement project and represents less than one percent of the total project cost. It can be viewed every evening from dusk until midnight in the Walter Cronkite Plaza, located on Whitis Avenue, between 25th and Dean Keeton Streets.

Lauren Hanson, a doctoral student of art history at the university, contributed an artist essay that describes Rubin’s work in greater detail. For their support and assistance, Landmarks would like to thank the artist, Michelle Gorman, Bryce Wolkowitz Gallery, the College of Communication, the Dolph Briscoe Center for American History, the School of Information, Kathleen Forde, Bill Throop, Dennis Duff, Frank Serpas, Stephen Littrell, and Bill Haddad.